Increasing MSME's Competitiveness in East Java: E-IEM Alternative Applications Based on E-Commerce to Increase Productivity, Output Growth and Market Share
Abstract
MSMEs(Micro,Small Medium Enterprises) drive a country's economic productivity. In Indonesia,99% of businesses come from MSME, 97% of workers depend on the MSMEsector, and 57% contribute to Indonesia's GDP. However, the problems faced by MSMEstoday are related to the capacity and quality of human resourcesandaccess to productive resources and markets. MSMEsalso needto increase theirresilience in theirbusiness in conditions of increasing business competition and changes in market demand caused by technological developments. Referring to this problem, a trading platform in the form of an internet platform is needed to reduce these problems. E-Commerceis a trading platform that utilizes the advancement of internet technologyto facilitate buying and selling transactions. E-Commerceis very profitable for producers and consumers because it can reduce costs and time efficiency for both parties. The E-Commercethat researchers will makeis E-IEM (E-Integrated Education Marketing). This application provides access to superior product information from MSMEsin an area and sells it to the general public. In addition, this application also includesguidance on MSMEsstarting from the beginning of opening a business until it is steady. E-IEM will be a forum for MSMEsto sell products quicklydomestically and abroad. So the problems faced by MSMEscan be overcome. Thisscientific paper uses secondary and primary datawith a qualitative descriptive writing method. To create the validity of information about the E-IEM application,researchers plan to work with the East Java Provincial Government Communication Committee to get the data. So E-IEM is expected to increase sales, productivity and market share effectively and efficiently.
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