Increasing MSME's Competitiveness in East Java: E-IEM Alternative Applications Based on E-Commerce to Increase Productivity, Output Growth and Market Share

Abstract

MSMEs(Micro,Small  Medium  Enterprises) drive  a  country's  economic  productivity.  In  Indonesia,99%  of businesses come from MSME, 97% of workers depend on the MSMEsector, and 57% contribute to Indonesia's GDP. However, the problems faced by MSMEstoday are related to the capacity and quality of human resourcesandaccess to productive resources and markets. MSMEsalso needto increase theirresilience in theirbusiness in  conditions  of  increasing  business  competition  and  changes  in  market  demand  caused  by  technological developments. Referring to this problem, a trading platform in the form of an internet platform is needed to reduce these problems. E-Commerceis a trading platform that utilizes the advancement of internet technologyto facilitate buying  and  selling  transactions. E-Commerceis  very  profitable  for  producers  and  consumers  because  it  can reduce costs and time efficiency for both parties. The E-Commercethat researchers will makeis E-IEM (E-Integrated Education Marketing). This application provides access to superior product information from MSMEsin an area and sells it  to  the  general  public.  In  addition,  this  application  also includesguidance  on MSMEsstarting  from  the  beginning  of opening a business until it is steady. E-IEM will be a forum for MSMEsto sell products quicklydomestically and abroad. So  the  problems  faced  by MSMEscan  be  overcome. Thisscientific  paper  uses  secondary and  primary  datawith a qualitative descriptive writing method. To create the validity of information about the E-IEM application,researchers plan to work with the East Java Provincial Government Communication Committee to get the data. So E-IEM is expected to increase sales, productivity and market share effectively and efficiently.